Going back and forth with a printer about specs is an awesome experience. That's not true at all! It's the worst. So don't put yourself in that position. Here's what you need to know to help make the quote process fast, painless, and accurate! Quantity - How many pieces to order? Ink - Color or black and white? - Single-sided or double-sided? - Bleed or no bleed? Size - Finished size? - Flat Size? - Multi-page? Stock - Matte or gloss finish? - Cover weight (heavier)? Or Text weight (lighter)? Time Schedule -In-hand delivery date? Special Requests
If you’re reading this, then you’ve likely ordered some type of print at some point in your professional career. However even for those who order print on a daily basis finishing work is often times underestimated. Simply put, once the ink is laid down, the paper has to be manipulated in some way to produce the desired outcome. Consider these finishing steps below when ordering your next piece. Cutting – If a piece is any other size than 8.5” x 11” then it likely needs to be cut. Not a long process, but it does add some production work to [...]
Rather than tell you all about where we are every week we figured #copystorecal can simply show you! Around Town With #Copy Store Cal 11/09 Be sure to check-in every Monday to see what #copystorecal has been doing!
Putting your finished product on paper can be a lengthy process. If you take into consideration the print process you can speed up the turnaround time and actually increase your quality too! Furthermore, a proactive client always stands a better chance of moving up on the production schedule if another project is put on hold. Print Ready File – Without going into lengthy discussion a majority of files that are uploaded for print are not actually “print ready”. There are subtle setup directions that can help speed up the process for you. Ask your printer about their setup preferences. Quantity – High Volume orders generally [...]
No matter what the project, the do-it-yourself approach can be very rewarding. Some of the reward is saving on cost from paying someone else to do the work. Often times what we don't factor into cost is our time. In the print process, the design element is an area where most of us can try to save. Consider these factors below when you making the decision to let a professional designer execute your creative vision. 1) QUALITY – Leave your ideas in the hands of someone who daily takes a vision and turns it into a tangible responsive product. True designers study the [...]
A Quick Checklist for a Quick Quote As with most professions there’s much more that goes into print than meets the everyday eye. Clean up your order and save money in the process by considering these five factors: Quantity – How many? (cost tip – the higher the quantity the better the price per unit) Ink – Is it color or black and white? Does the color go to the edge of the paper? (known as a bleed) Is it double-sided? Simple questions but must haves for any printer to give you accurate pricing Size – Sometimes smaller isn’t better. [...]
The year is 1982. There were many milestone moments taking place in the United States. Time Magazine’s machine of the year was the computer. Words like “Gnarly” and “Seriously” were used when talking about the Cardinals, 49ers, Lakers, and Islanders winning championships in their respective sports. Video game nuts were hooked on Ms. Pacman and Q-Bert while movie buffs were hunkered down with a giant bag of popcorn (layered butter) watching E.T. or Rocky III. Buffalonians lived all of those experiences as well as celebrating the city’s 150th birthday. Lost in all of that great history was another very important [...]
While I don’t want to encourage you to stop reading this right now, I’m going to do just that. But only do it after following these instructions. Look away from the screen and take 15 seconds to count as many colors as you can see If you’re back that’s great. I won’t address those of you who aren’t. The point of that draining, physically exerting exercise is to prove a simple point. We live in a world of color. So naturally, color is what most customers gravitate to when printing. We think it’s important to point out how black and [...]
Brochures are an effective, economical way to relay vital information about your company. As simple as they are, a brochure can be the difference between landing the big client and being left in the dust by a competitor. There are bi-folds, tri-folds, Z-folds…..okay we will save that for a more boring blog about types of brochures. For now, keep these factors in mind when deciding to move forward with a brochure project. Choose a high quality paper stock – While it seems obvious, many customers try to cut corners to save on cost. Cheap is cheap. You get out what [...]
Debossing is the term used to describe the opposite process or effect, which involves applying pressure to the front side of a stock forcing the material away or down from the paper surface. Although it is not as commonly used as embossing, debossing is occasionally used to provide a different effect or appearance that fits a particular theme. A debossed image is shown above.