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Effective Marketing: The Rack Card (template included, of course!)

So you need to inform people about your business, right? And you want to do it with a cost effective printed piece? Whether you need to list services, prices, manufacturers, products, or menu items look no further than a rack card.  Professional design on a durable piece of card stock will give your marketing piece a professional look to advise and encourage customers. Whether you want to go vertical to be visible in a classic brochure rack or create a clever horizontal layout that lends itself well to your content needs, check out the following template to start. Rack Card [...]

August 22nd, 2017|

FAQ: What Binding is Right for my Project?

When choosing the correct binding for your project, a great way to start is by asking yourself: “What is the purpose of my project?” Are you creating a recipe book that you want to lay flat? Are you publishing a book that you would love to have a hardcover? Are you working with 10 pages, 100, or more? Do you have a specific budget in mind? Etc. Narrowing down the purpose of your project will help guide you to the binding selection that will work the best with your content. Continue reading to learn about the different types of binding [...]

August 11th, 2017|

Design a Business Card: Standard Template

Whether you are a designer or a beginner who needs a visual reference, we have templates to help you design your own print ready business card. Today we are featuring a standard 3.5″ x 2″ business card template that can be used for single or double-sided cards. We allow an exterior of 1/8″ where any elements will “bleed” off the page including background colors or textures and non-essential designs. We also include an 1/8″ interior “safety margin” that essential design and text should not extend beyond. Use the following template to see the dimensions for yourself! Standard Business Card Template [...]

July 18th, 2017|

What is a bleed, and why is it so important?

In printing, bleed is printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area that extends passed the edge of your final piece and will be trimmed off. Having a bleed gives the printer a small amount of space to account for movement of the paper, and design inconsistencies. Artwork and background colors can extend into the bleed area. After trimming, the bleed ensures that your piece will have no unprinted edges allowing background colors or secondary design elements to meet your edges flawlessly. Check out the difference a simple bleed makes in [...]

June 23rd, 2017|

Designing A Brochure: Gate Fold

So you want to design your own brochure. Great! You've already read https://buffalocopy.com/designing-brochure-start/ but that standard trifold brochure doesn't feel right for you. We've got solutions! Check out the following Gate Fold Brochure: This unique yet simple design is a three-panel print that invites customers to open two cover panels from the center point revealing a full 8.5"x11" landscape interior. Utilizing a full bleed with standard .125" safety area from the edge of the piece, the Gate Fold allows for plenty of legible real estate. Whether you need to include wide infographics in your piece or you want to entice customers and lead them through [...]

June 6th, 2017|

Designing a Brochure: Where to Start

You already know "why" from our previous blog post, found here: https://buffalocopy.com/why-a-brochure/ Now let's get into the "how" of setting up a brochure file for print. Whether you are a designer creating print ready artwork or a beginner who needs a visual reference, we have templates to help. Today we are featuring a standard 8.5"x11" double-sided brochure. We allow an exterior of 1/8" where any elements will "bleed" off of the page including background colors or textures and non-essential designs. We also include an 1/8" interior "safety margin" that essential design and text should not extend past. Use the following template [...]

May 2nd, 2017|