The year is 1982. There were many milestone moments taking place in the United States. Time Magazine’s machine of the year was the computer. Words like “Gnarly” and “Seriously” were used when talking about the Cardinals, 49ers, Lakers, and Islanders winning championships in their respective sports. Video game nuts were hooked on Ms. Pacman and Q-Bert while movie buffs were hunkered down with a giant bag of popcorn (layered butter) watching E.T. or Rocky III. Buffalonians lived all of those experiences as well as celebrating the city’s 150th birthday. Lost in all of that great history was another very important [...]

While I don’t want to encourage you to stop reading this right now, I’m going to do just that. But only do it after following these instructions. Look away from the screen and take 15 seconds to count as many colors as you can see If you’re back that’s great. I won’t address those of you who aren’t. The point of that draining, physically exerting exercise is to prove a simple point. We live in a world of color. So naturally, color is what most customers gravitate to when printing. We think it’s important to point out how black and [...]

Brochures are an effective, economical way to relay vital information about your company. As simple as they are, a brochure can be the difference between landing the big client and being left in the dust by a competitor. There are bi-folds, tri-folds, Z-folds…..okay we will save that for a more boring blog about types of brochures. For now, keep these factors in mind when deciding to move forward with a brochure project. Choose a high quality paper stock – While it seems obvious, many customers try to cut corners to save on cost. Cheap is cheap. You get out what [...]

Debossing is the term used to describe the opposite process or effect, which involves applying pressure to the front side of a stock forcing the material away or down from the paper surface. Although it is not as commonly used as embossing, debossing is occasionally used to provide a different effect or appearance that fits a particular theme. A debossed image is shown above.

Often used in combination with foil stamping, embossing is a process that applies pressure to the backside of a material to alter the surface, giving it a three dimensional or raised effect. The procedure involves the use of two dies, one fitting into the other so that the raised die forces the stock into the recessed die to create the embossed impression. A die maker engraves the desired image, or copy, into several metal plates, which are the embossing dies for use on an embossing press. Generally, embossing is the process most often employed to attract attention or convey a [...]

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