Brochures are an effective, economical way to relay vital information about your company. As simple as they are, a brochure can be the difference between landing the big client and being left in the dust by a competitor.

There are bi-folds, tri-folds, Z-folds…..okay we will save that for a more boring blog about types of brochures. For now, keep these factors in mind when deciding to move forward with a brochure project.

Choose a high quality paper stock –
While it seems obvious, many customers try to cut corners to save on cost. Cheap is cheap. You get out what you put in. If it hits their eyes they need to be motivated to pick it up. Once they pick it up they should, at the very least, feel bad chucking it. That’s all in the feel, the paper stock.

Have a purpose – Don’t cram every last fact about your business and services into the brochure. Most people respond better to a smaller, calculated menu at a restaurant. It’s the same idea with your company brochure.

Make it a resource –
Once someone is done with your brochure what will make them pick it up again? Try to address relevant issues your customers deal with in their respective industry. Do your best to make it an interactive piece with key dates or or crucial information. That brings a person back to it for reference purposes and keeps your brochure and business top of mind.

Consider a graphic designer –
Yes it’s good for you to start the process. Get all your ideas down. Heck, give your preferable brochure building program a shot. This can save you money in the design process. At the end of the day, if you spend a little more for a designer, your brochure is guaranteed to be more effective.